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Sales

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

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Lead Generation

Webinar Lead Generation: Is It Still Relevant?

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

Demand Generation

How to Build a Winning Content Strategy for Your Brand

Sales

All You Need to Know to Succeed as an SDR in France

Cold Calling

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

Transform Your Sales Calls: 10 Actionable Tips for Success

Ready to elevate your calls? This guide offers actionable sales call tips to boost your sales performance and engagement with innovative software.

The Only Cold Calling Script You Need for Software Sales

See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

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Sales

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

Outbound Sales Automation Definition & Steps for a Powerful Pipeline-02 (1)

Outbound Sales Automation: Definition, Tips & Tools

Looking for ways to create a powerful pipeline and streamline your sales process? Outbound sales automation is the answer. Click to find out how!

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Demand Generation

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

B2B Brand Strategy: Unique Insights from Cognism’s CMO

Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.

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Lead Generation

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

View all Lead Generation

B2B Marketing for Technology Companies: 10 Strategies for 2025

How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

SaaS Go-to-Market Strategy: Steps, Examples and Template

Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.

B2B Technology: How to Buy Guide for 2025

Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!

How to Build the Perfect ABM Campaign in 2025

Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!

10 B2B Marketing Metrics & KPIs to Measure and Improve

The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.

What Is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

Intent Based Marketing: How to Target the Right Leads

Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.